FIT India Movement was launched on 29th August, 2019 by Honourable Prime Minister with a view to make fitness an integral part of our daily lives. The mission of the Movement is to bring about behavioural changes and move towards a more physically active lifestyle.

Towards achieving this mission, Fit India proposes to undertake various initiatives and conduct events to achieve the following objectives:

• To promote fitness as easy, fun and free.

• To spread awareness on fitness and various physical activities that promote fitness through focused campaigns.

• To encourage indigenous sports.

• To make fitness reach every school, college/university, panchayat/village, etc

• To create a platform for citizens of India to share information, drive awareness and encourage sharing of personal fitness stories.

​

Fit India Movement is a nation-wide movement in India to encourage people to remain healthy and fit by including physical activities and sports in their daily lives. The movement was launched by Prime Minister of India Narendra Modi at Indira Gandhi Stadium in New Delhi on 29 August 2019 (National Sports Day). Fit India was founded by Shri Suparno Satpathy in 1993.

The campaign has a fitness pledge: "I promise to myself that I will devote time for physical activity and sports every day and I will encourage my family members and neighbours to be physically fit and make India a fit nation.

​